We believe that the world doesn’t have an execution problem. It has a VISION problem. We’re a small, hand-picked team with deep expertise in strategy, operations, scaling and AI implementation. Most coaching hands you a one-size-fits-all framework. We get in the trenches first and learn what drives you and your company before we solve anything. We’ve seen what happens when owners start living the Vision they’ve always had, and we know what it takes to get there.
The Coach
Aaron’s gift is listening intently, asking incredible questions, and helping you articulate what feels enormously complex in a clear, simple manner. He’s a master at extracting what’s in your head and building the strategy to get you there. Because of his coaching, my entire team has become more efficient while tripling revenue in 12 months. It’s changed my ability to grow, and now we’re scaling in a way that’s far beyond what I thought was possible.
Best of all, I can put my time into things that I know I can’t ever get back. I’m coaching my kids’ soccer and flag football teams while my company grows - it doesn’t get any better!” - Dr. Khavari, Client
Meet our team
Aaron Velky
Creator of the Vision Architecture System
Aaron is the creator of the Vision Architecture System (VAS) - built from coaching hundreds of business owners over 8 years, from first hires to nine-figure companies. He’s a business owner, father, author, and athlete. He knows the cost of letting a business take over your life, and is on a mission to help business owners avoid that pitfall. He has won and lost at business and surmounted catastrophic personal challenges by holding to a big Vision - and now he shares his strategies and lessons with changemakers globally.
Marty Nocchi
Chief Discovery Architect
Marty leads our signature Discovery process - uncovering what leaders can't see happening in their business and team. Years in ministry taught him that problems aren’t solved effectively without context; Marty finds the context. He bridges the gap between owners, management and teams and shines a light on leaders' blind spots.. He’s an avid reader, nature adventurer, writer, and kayaker.
Audrey Schultz
Chief Operating Architect
She's built the operational architecture behind seven-figure businesses across industries — turning Vision into systems, culture, and the operating rhythm that makes it real. She's happiest working alongside Visionaries, holding the same standard she asks of every client: truth (even when it's hard), excellence, and a team that's all in. In her free time, she’s a fitness junkie, musician, and neuro-modulation practitioner who loves to learn anything that can be taught.
Justin Risso
He has spent 15+ years helping businesses earn customers who stay, pay more, and tell their friends, from leading enterprise relationships at Yotpo to building retention strategy through his consultancy, Echo-Evergreen. He wants brands to stop competing on price and convenience by building a brand worth choosing, one rooted in what they truly stand for. A Philosophy and Psychology double-major, he understands why people buy, and his daughter is his favorite collaborator and toughest critic.
Truth Over Comfort
We'll tell you the truth, even when it's not what you want to hear.
Forward, Always
We don't dwell on what went wrong. We name it, fix it, and move.
No Half-Measures
Half-effort gets half-results. We show up fully.
See Your Ceiling
We see who you're capable of becoming — and we champion that person until you catch up to them.
The actions that drive our culture and build our leaders
Own It
Wins celebrated loudly. Misses owned honestly. Either way, the truth gets told.
Solve It
Every problem meets a solution, not a story. No blame — just speed.
All In
Whatever it takes. Half-in isn't in our vocabulary.
Elevate
We believe first and push second. Respect and high standards aren't opposites.
